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Supported by:
Brown School of Public Health   The Rockefeller Foundation

why get
tested

There are many reasons to get tested for COVID-19. Assets on this page feature key motivations, and a unique campaign that highlights our connections with loved ones as a primary reason to #TakeTheTest.

The messaging and tone of this campaign are positive, approachable, and motivating. Along with the designed assets below, the campaign also calls for participation: people can share their own stories of why they #TakeTheTest, using the hashtag in their posts. This call to action is a unique opportunity to engage with your community. By encouraging people to think about the people around them, we showcase how COVID-19 testing can protect others and put an end to the pandemic.

social media posts

Use our crafted posts and eye-catching images to spread the word.

  • ...to protect my loved ones
  • ...for our healthcare workers
  • ...to support local business
  • ...so our kids can go to school
  • ...to visit grandma
  • ...to root for the home team
  • ...so I can play ball
  • ...so I can get back to the game
  • ...for a weekend away
  • ...for my team
  • ...for my peace of mind
  • …to protect my loved ones

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    Many people infected with COVID-19 never feel sick. What does this mean? You could be positive, asymptomatic, and infecting friends & family without knowing it. The spread of COVID stops with you: protect your loved ones, #TakeTheTest The truth is: it is impossible to know who will get a more severe case of COVID-19 once infected. Some of us are more at risk than others. Masking up, keeping a distance and getting tested are things we can all do to keep our loved ones safe. #TakeTheTest
  • …for our healthcare workers

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    Hospitals are filling up again, and our frontline workers are doing double shifts. Here is what we can all do to honor their commitment, and reduce their burden: Mask up, wash hands, keep a distance, and get tested. Let’s do our part and #TakeTheTest Our healthcare heroes — we count on them to be there when we most need them. When we are sick and need care. Here is something we can do for them: Mask up, wash hands, keep a distance, and get tested. Let’s do our part and #TakeTheTest
  • …to support local business

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    Local businesses have been hit especially hard in this pandemic. Here is how you can make sure your favorite stores can stay open: Wear a mask, keep a distance, wash hands and #TakeTheTest Ready to join millions of Americans who are getting tested to beat this virus and keep the economy open? #TakeTheTest and share your story with a post, photo or video! Together, we can do this.
  • …so our kids can go to school

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    Here is something we know for sure: Going to school improves children’s lives. School closings have had terrible consequences for many children across the nation. Let schools be the last to close and the first to open. Do your part, #TakeTheTest Children shouldn’t miss out on their education. Parents should be able to work. Here is how we can all help keep schools open, even in a pandemic: get tested. #TakeTheTest #StopTheSpread
  • …to visit grandma

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    We all know Americans over 65 years of age are at increased risk for complications from COVID-19. Let’s take the test for our grandparents! Before you visit, mask up, social distance, and #TakeTheTest The holiday season is quickly approaching. If you’re planning on visiting grandparents, be as safe as possible, mask up, distance & get tested before you go! #TakeTheTest
  • …to root for the home team

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    Want to watch a good game with friends? Don’t huddle inside without taking precautions! Mask up, wash hands, and make sure you are not spreading the virus without even knowing it. #TakeTheTest Why do YOU #TakeTheTest? For loved ones, or so the kids can go to school? To get back to work? To keep customers safe? We’d like to know! Share a photo or video and tell us who you take the test for. Join the movement and stop the virus #TakeTheTest
  • …so I can play ball

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    Can’t wait to get back on the field? Back to working out with friends? To be safe again, we need to stop the silent spread of #COVID19. Widespread testing can prevent outbreaks. We can do this: Find a site and #TakeTheTest Ready to join millions of Americans who are getting tested to beat this virus and get back to the things they love? #TakeTheTest and share your story in a photo or video! Together, we can do this.
  • …so I can get back to the game

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    Family time is special time. It’s been a tough year, and it’s great to see extended family over the holidays. How can you do so and keep everyone safe? Mask up, wash hands, social distance before you go, and #TakeTheTest Ready to join millions of Americans who are getting tested to beat this virus and be able to see friends again? #TakeTheTest and share your story with a post, photo or video! Together, we can do this.
  • …for a weekend away

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    In a pandemic, it’s the little things that matter. A quick change of scenery. Getting out into nature. There are many places we can’t go, but the outdoors are open. If you take a trip, make sure you are not a risk to others you may encounter. #TakeTheTest Why do YOU #TakeTheTest? For loved ones, or so the kids can go to school? To get back to work? To keep customers safe? We’d like to know! Share a photo or video and tell us who you take the test for. Join the movement and stop the virus #TakeTheTest
  • …for my team

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    Whether you score goals, serve aces, bowl strikes, or cheer from the stands, it’s important to keep those around you safe and healthy. Even if you’re not feeling sick, you could be spreading COVID-19. Play hard, game on, get tested. #TakeTheTest Ready to join millions of Americans who are getting tested to beat this virus and get back to the things they love? #TakeTheTest and share your story with a post, photo or video! Together, we can do this. Testing saves lives.
  • …for my peace of mind

    download square graphic Download this graphic
    Do you know your #COVID19 status? If you work closely with others, have an underlying condition or may have been exposed to someone with COVID19 — #TakeTheTest and keep others safe from #SilentSpread Why do YOU #TakeTheTest? For loved ones, or so the kids can go to school? To get back to work? To keep customers safe? We’d like to know! Share a photo or video and tell us who you take the test for. Join the movement and stop the virus #TakeTheTest

animation: asymptomatic spread

How can people who don’t feel sick spread the virus? How do I know if I should get tested? This short animation informs viewers about asymptomatic spread and calls attention to who should consider taking a test.

Canva

Customize your message. Share your logo, website, and testing site specifics. We’ve partnered with Canva to offer branding capability for some of our Toolkit visuals. Log in to Canva to access images, customize, and more in as a member of the COVID-19 Testing Toolkit team. 

newsletter | announcement

In addition to print and e-newsletters, this text can be submitted to print or digital newspapers, magazines, blogs, websites, and community calendars and event listings. This template is meant to be edited, customized, and added to—in order to meet your organization and community’s unique needs.

outreach email

Invite community members and local organizations to participate in COVID-19 testing opportunities

informational flyers

5 Reasons Healthy People Should Get Tested for COVID-19

This PDF is available in multiple languages. Check out our translations page to download this material and more.

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