Supported by:
Brown School of Public Health   The Rockefeller Foundation

covid-19 testing
communications toolkit

New: How testing works—and why it’s important offers critical reminders about testing and a collection of new social media images and copy.

The COVID-19 Testing Communications Toolkit is a free, public resource for anyone looking to communicate the importance of COVID-19 testing to communities across America. Our evidence-based tutorials, handouts, and image library help you translate public health goals into motivating, clear messages that educate Americans about why, when, and where to get tested — even if they feel healthy. 

the library
is open

Add style to your message with our custom-designed asset library. The images, animations, handouts, and templates are all completely free and available for unrestricted public use.

see the toolkit in action

Organizations across America have used our images and messaging to encourage their audiences to #TakeTheTest. See some of their examples, collected here.


How can people who don’t feel sick spread the virus? How do I know if I should get tested? This short animation informs viewers about asymptomatic spread and calls attention to who should consider taking a test.

Share this animation, alongside our other “Who Should Get Tested” campaign materials, to illustrate how everyone can play a role in controlling the virus.

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